How to Become an Airbnb Superhost in 4 Steps

Eeshan Srivastava • September 12, 2021
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Let’s start with stating the obvious - Airbnb Super Hosts make the most of the income. There is no rocket science behind it. Simply put, an Airbnb Super Host is like a badge that makes your Airbnb property credible. It is proof to customers who are searching for properties near your that your property is the one that stands out. 


But let’s start with a simple question.


Who is an Airbnb Super Host?


Airbnb Super Host is a guarantee that the experience of the time spent in the property will be great. It signifies that the host qualifies each and every set criterion given by the company, Airbnb.


Let us review the 4 steps to become an Airbnb Super and figure out the best practices to make full use of the steps:


1) Number of Trips


According to Airbnb: you need to have at least 10 trips or completed 3 reservations that total at least 100 nights.


Understanding the importance of profile details, every facet of your Airbnb listing serves as a marketing opportunity. Every profile detail in your Airbnb listing is a marketing hook. Hence, you must focus on making their online experience as awesome as their Airbnb experience.


Here are some tips:

 

  • Write full descriptions with proper grammar
  • Use high-quality pictures of your Airbnb
  • Use pics of nearby visited places by your previous customers
  • Offer discounts and promotional offers

 

Begin by crafting comprehensive descriptions using proper grammar, allowing potential guests to envision their stay. Capitalize on the power of visual appeal by incorporating high-quality images that showcase your Airbnb's features and amenities. To provide an authentic perspective, consider including photos of nearby attractions visited by your previous guests, further enticing visitors to explore the area.

 

2) Response Rate


According to Airbnb: you need to maintain a 90% response rate or higher.


Again, your details are marketing hooks. When a response rate is low, a consumer tends to ignore it citing simple psychological reasons “the hosts don’t care about responding”. 


The moment customer searches Airbnb properties in a location, you need to remember that they are not searching about your property but a lot more of them. The first responders are mostly the ones that have the highest conversion rate. Therefore, it is mandatory is respond quickly and appropriately.


Here are some tips to achieve the same:

 

  • Keep your notifications ON all the time
  • Automate your replies (and try to keep them personalized)

 

 

3) Cancellation Rate


According to Airbnb: maintain a 1% cancellation rate (1 cancellation per 100 reservations) or lower


The cancellation rate is not a metric here that is only a marketing hook, it is also a sign to the company Airbnb that you are serious about your letting out your property. Unless you have to absolutely cancel the booking, do not!


Following are some tips to avoid cancellations:

 

  • Update your availability calendar frequently
  • Mark your calendars if you have a plan to go for some vacation, attend marriages, etc. 
  • When in doubt, reverse engineer your calendar i.e. if you are unsure of when you are unavailable, block all upcoming days and basis your availability, unblock the calendars

 

 

4) Ratings


According to Airbnb: maintain a 4.8 overall rating


Ratings are lifelines to your Airbnb property but remember, a couple of bad reviews should not let your morale down because let’s be honest, not everyone can be made happy all the time.


Yet, it is still vital to keep your ratings and reviews as amazing as possible. Ratings are the best metric out of all that are available to a customer to decide whether to stay in the Airbnb property or not.


Here are some tips to get high ratings:

 

  • Leave a feedback card in your Airbnb
  • Take negative reviews very seriously
  • On the final day, personally speak with the customer and politely ask about their stay experience (and apologize if there were any issuing during the stay)
  • Keep your Airbnb neat and  clean  (especially during the time of the pandemic, cleaning is one of the most basic and important factor that determines how customers will review

 

 

Conclusion


Being an Airbnb Super Host takes time and every single day is one step closer to that goal. Airbnb cleaning, as we’ve mentioned is an extremely important task that has to be done. Customers have the power to change your Airbnb property ratings if they see unclean areas. It is thus, highly recommended to get an Airbnb deep clean after every visitor moves in and before every visitor is moving in.


If you’re looking for a cleaning company that serves Airbnb properties, Life Maid Easy is there for you. We provide free consultation and you can get your free quote below!

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