Open House? How to Actually Convert Your Customers!

Eeshan Srivastava • July 21, 2021

Whether it is the 1950s, 1980s or 2020s, real estate will always hold value, either as an investment or as a roof above our head. Homebuyers are always on the lookout to get hold of the best properties to accomplish any kind of goal, financial or life.

Now, when it comes to realtors, “open house” is one of the best marketing practices to attract potential real estate investors and home buyers. Pulling off an open house successfully does not take a lot of effort if planned properly.


Trust us when we say this if your property is located in a beautiful area, is spotless at every nook and corner, is presentable and is priced as per the industry standards, there is no way it will not attract customers.


Here are 4 ways you could significantly increase the demand for your properties:


1) Keep the house clean and tidy


It all starts with a neat and clean home to kick start your open house and a clean house doesn’t mean just basic cleaning here and there but a deep clean . It is imperative to get every nook and corner thoroughly cleaned. Here we are listing few important pointers for a perfect cleaning result:


 

  • Keep windows, doors, etc spotless
  • Make the bed properly and without wrinkles
  • Open all the drapes, blinds to let natural light come in
  • Use distinctly scented candles or air fresheners

 

Did you know?

Pleasant scent enhances customer experience and has a positive correlation with retail behaviour, memory, time spent and more.


2) Make the premises attractive


A  rational consumer has a habit of nitpicking little issues and leveraging those into making strong negotiations points.

Mowing the lawn, planting beautiful flowers, painting doors, repairing broken furniture, etc. are some things that one should keep in mind. Avoid holding an open house at all costs if you feel your potential buyer could point out anything alien.

It is necessary to understand that the smallest of issues are red flags and therefore, the goal should be to fix all the errors before you hold an open house.


3) Promote it using multiple channels


“Out of sight, out of mind”, you must have heard this but you probably may not be aware that today, these six words mean the most to anyone who sells a product or a service. An average person is subjected to an average of 7000 ads EVERY SINGLE DAY! 


How many ads do you think customers remember? Rarely a handful.


Therefore, promoting not once but multiple times, strategically, is the way to go. Pamphlets, standees and ads in local newspapers are good ways to go. You could also try promoting them using Facebook, Instagram local ads.


Check out this amazing course on how to target local customers on Facebook


4) Interact with the potential clients


People don’t buy “what” you are selling, but they buy “why” you are selling - this is what Simon Sinek explained in his famous TED Talk about “The Golden Circle” . Interacting with clients is very important. Ask them about what they’re looking for and try to convey to them how your house fits their purpose. There is nothing better than a customer who personally feels connected to the purchase.


Interacting with potential clients during an open house is a pivotal aspect of successful conversion. Engage in meaningful conversations to understand their needs and preferences. Address their questions with expertise and enthusiasm, showcasing your commitment to their satisfaction.


By actively listening and tailoring your responses, you build a rapport that fosters trust and a genuine connection. Utilize this opportunity to highlight the unique features of your offerings and how they align with the clients' requirements. Remember, genuine interactions leave a lasting impression and significantly increase the likelihood of converting potential clients into loyal customers.


Leave no mark for buyers remorse .


Conclusion


While every point we mentioned is extremely important, a thoroughly cleaned property is a necessity. Although basic cleaning of the house could attract some buyers, converting them would be a tough nut to crack because we all know “first impressions are the last impression”.


Therefore, before the day of an open house, a deep cleaning is always recommended. You always have the option of hiring a professional cleaning company. There are lots of benefits that come with a professional cleaning company.

If you are looking for a cleaning company in Philadelphia that focuses solely on customer satisfaction, Life Maid Easy is the one for you. We provide FREE quotes too. So, scroll down and get yours today!


Get your free quote

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